In what appears to be a truly classic case of false advertising, Coca-Cola and PepsiCo call their artificially sweetened colas Diet Coke and Diet Pepsi.
A study from Consumer Reports has revealed that the caramel coloring substance used to give many soft drinks its brown color could contain a harmful carcinogenic chemical called 4-methylimidazole, or 4-MEI.
Last March, a third party watchdog group, the Center for Environmental Health (CEH) found dangerous levels of a carcinogen in the caramel coloring of Coke and Pepsi products.
Some say it's the best public relations that money can buy, because when you can't refute the truth about an issue, the next-best thing to do is stack the deck in your favor.
Beverage giant PepsiCo has once again partnered with Senomyx, the San Diego, Cal.-based chemical company that gained nationwide attention back in 2011 for using aborted human fetal cells to develop flavor chemicals, to create even more flavor chemicals for its products. According to reports, the new "mystery" ingredients are designed to enhance sweetness of Pepsi products with less added sugar, but there is no indication they will be properly identified on product labels.