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General Mills’ million dollar gluten-free mishap, leads customers to distrust their product!

Eighty-three percent of Americans with celiac disease are undiagnosed or misdiagnosed

Gluten is derived from the Latin word for glue. Its adhesive properties give bread and cake their spongy texture, but it also interfere with nutrient breakdown and absorption.(2)

Celiac disease is a sign of wheat or gluten intolerance that occurs when the body is unable to digest gluten that is found in wheat, rye and barley. These may not be the only grains that can expose a person to gluten. Oats and spelt also contain gluten, and many processed foods that contain gluten are improperly labeled.(2)

General Mills has announced that they are recalling their gluten-free Cheerios because they may contain gluten. They spent millions of dollars on a Findley flour mill to produce gluten-free oat flour. They then built a seven-story concrete monolith and filled it with expensive equipment to make sure that no gluten filled grains snuck into the oat shipments. (3)

General Mills spent millions of dollars on a flour mill, concrete building and expensive machinery to assure that no gluten filled grains would infiltrate their gluten-free oat flour!

Yet, four months into General Mills’ gluten free Cheerios venture, the system failed, forcing the company to recall 1.8 million boxes of Cheerios and Honey Nut Cheerios. The company apologized and reported that they were “embarrassed,” but gluten-free fans are struggling to trust the company following this fiasco. (3)

Four months after purchasing equipment, 1.8 million boxes of gluten-free Cheerios and Honey Nut Cheerios were recalled!

The mishap was found after the federal food industry regulators, and General Mills received complaints of illness from those who had eaten gluten-free Cheerios. Since mid-September, the FDA received 125 reports of adverse health effects. (3)

Every company makes mistakes, but General Mills has been making a lot of mistakes in the ingredient profiles of their products. If you are concerned about your health and are seeking to make better decisions, it may be best to consider a whole foods diet and steer away from processed foods. Taking your health into your own hands is safer than relying on a company that mass produces products!

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